![]() ![]() You can also bulk add or exclude keywords to your campaign. Reminder: keyword targeting is all about reaching the right audience for your campaigns and does not impact the types of content adjacent to your Promoted posts. We use signals such as link clicks, expands, likes, replies, and more to consider someone having interacted with a keyword, as well as searches containing the keyword. Please exercise caution when excluding keywords as overuse can narrow your audience size and impact potential campaign reach. ![]() Additionally, your campaign will not serve in the Search results for any excluded keywords. Exclude: If someone has either posted or interacted with a post containing the excluded keyword, they are not eligible to be targeted by this campaign, even if they meet your geo, language, device, and gender targeting.Add: If someone has either posted or interacted with a post containing the keyword, and they meet your geo, language, device, and gender targeting, they're eligible to be targeted by this campaign.From there, type in your keywords and choose to "Add" or "Exclude" them.Under "Audience features" section, click "All" and select "Keywords".Go to the "Targeting" section of your campaign setup.To add keyword targeting to your campaign: We recommend you add a mix of at least 25 relevant keywords to your campaign. Keywords are available to target within your campaign setup.
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